Vol. 27 No. 1 (2023): February 2023

Articles

• Understanding Revisit Intention During Covid-19: A Protection Motivation Theory Perspective

  Indra Sakti, Dewi Trirahayu, Amelia Oktrivina

  1 - 20

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  DOI : https://doi.org/10.24912/jm.v27i1.1014
  

• The Existence Of Truck Driver In The Spirit Of Work

  Mochamad Mochklas, Noerchoidah, Nurullaili Mauliddah, Tyasha A. M. Sari

  21 - 40

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  DOI : https://doi.org/10.24912/jm.v27i1.1038
  

• Celebrity Endorsements And Its Brand Love On Purchase Intention At E-Marketplace

  Catharina Clara

  41 - 61

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  DOI : https://doi.org/10.24912/jm.v27i1.1078
  

• Product Placement On Indonesian Rap Song

  Cokki, Sharon Nathania, Haris Maupa

  62 - 85

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  DOI : https://doi.org/10.24912/jm.v27i1.1097
  

• Testing The Indonesian Stock Market Arbitrage Pricing Model

  Wawan Ichwanudin, Roni Kambara, Fauzi Sanusi

  86 - 102

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  DOI : https://doi.org/10.24912/jm.v27i1.950
  

• Determination Of Attitude Using Games And Purchase Intentions In E-Commerce

  Hasna N. Khoirunnisa, Sumadi

  103 - 123

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  DOI : https://doi.org/10.24912/jm.v27i1.1035
  

• The Strategy To Increase The Purchase Intention Of Unpacked Products

  Dipa Mulia, Muchsin S. Shihab

  124 - 143

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  DOI : https://doi.org/10.24912/jm.v27i1.1039
  

• Strategic Priority Of Students’ Online Buying Behaviour In The Pandemic Era

  Jozef R. Raco , Yulius Raton , James V. Krejci, Johannes A. Timbuleng, Ronaldo Rottie

  144 - 168

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  DOI : https://doi.org/10.24912/jm.v27i1.1077
  

• The Impact Of Customer Satisfaction On Customer Loyalty Of BCA Mobile Banking

  Nur lelasari, Innocentius Bernarto

  169 - 190

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  DOI : https://doi.org/10.24912/jm.v27i1.1121
  

• Analysis Of The Factor Of Green Purchasing Behavior On The Customer's Bottled Mineral Water

  Dian Kusmana, Yolanda Masnita, Kurniawati

  191 - 210

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  DOI : https://doi.org/10.24912/jm.v27i1.1057