Vol. 29 No. 1 (2025): February 2025

Articles

• Mitigating Online Risk Through Trust: A TPB Approach

  Dudi Permana, Hasbin, C. Catur Widayati, Hasliza Abdul Halim

  1 - 20

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  DOI : https://doi.org/10.24912/jm.v29i1.2111
  

• Upgrading SME’s Marketing Performance: Adaptive, Innovative Capability, and Isolating Mechanism

  Gunarso Wiwoho, Sulis Riptiono

  21 - 41

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  DOI : https://doi.org/10.24912/jm.v29i1.2281
  

• A Perspective of Theory of Reasoned Action and Planned Behavior: Purchase Decision

  Roymon Panjaitan, Handy Nur Cahya

  42 - 65

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  DOI : https://doi.org/10.24912/jm.v29i1.2265
  

• Digital Banking, Digital Culture, Organizational Learning, Innovation, and Employee Performance

  Mega Mahayani, Gede Sri Darma

  66 - 87

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  DOI : https://doi.org/10.24912/jm.v29i1.2357
  

• Driving Success in Fast-Fashion Retail: A Moderated Mediation Model

  William Widjaja, Sabil Sabil, Michael Michael, Devi Rahnjen Wijayadne

  88 - 108

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  DOI : https://doi.org/10.24912/jm.v29i1.2480
  

• The Comparison Of Product Placement Effectiveness Between Human Influencers and Virtual Influencers

  Cokki, Saraswati Hazain

  109 - 130

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  DOI : https://doi.org/10.24912/jm.v29i1.2475
  

• Co-Creation Experience of Indonesian Gen Z in Mobile Commerce

  Muhammad Iqbal Firdaus, Cynthia A. Utama, Gita Gayatri, Whony Rofianto

  131 - 156

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  DOI : https://doi.org/10.24912/jm.v29i1.2424
  

• How to Strengthen Customer Loyalty with Technology

  Charisma Pamungkas, Shine Pintor Siolemba Patiro, Joko Rizkie Widokarti

  157 - 177

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  DOI : https://doi.org/10.24912/jm.v29i1.2524
  

• Building Homestay User Loyalty with Operational Risk Management Mediated by Satisfaction

  Dwiyono Rudi Susanto, Sugiarto Sugiarto, Amin Kiswantoro, Tonny Hendratono; Sony Heru Priyanto, Fongnawati Budhijono; Nur Rohman

  178 - 201

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  DOI : https://doi.org/10.24912/jm.v29i1.2526
  

• Barriers to E-Commerce Adoption for MSMEs in LAZISMU East Java

  Mochamad Mochklas, Dwi Songgo Panggayudi, Anggita Nurhayati

  202 - 226

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  DOI : https://doi.org/10.24912/jm.v29i1.2484