Jurnal Manajemen

Connectedness Analysis And Investment Strategy Between Stablecoins And International Stock Indices

Ika Maradjabessy — 2024-10-31

This research analyzes the dynamic connectedness between fiat-based stablecoins represented by USDC, USDP, and USDT, and gold-based stablecoins represented by DGX and GLC with indices international stocks represented by S&P500, STOXX50, Nikkei225, CSI300, and JKSE using the new method, the DCC-GARCH based dynamic, connected approach. The result shows dynamic connectedness between stablecoins and the stocks indices; this research continues to adopt the DCC-GARCH t-copula method to find investment strategies by calculating the hedging ratio and portfolio weight. Overall, this research finds evidence that portfolio construction can significantly reduce investment risk in all assets used on two assets, Nikkei225 and JKSE. In contrast, the investment strategy with portfolio weights in long positions is suitable for gold-based stablecoins GLC and DGX, where these two assets can be a diversification strategy in compiling a portfolio in long positions with all the assets used.

Factors Affecting Investment Decisions On Millennials And Gen Z

Annabella Claudia Kurniadi — 2024-10-31

Since 2019, capital market investors have surged, primarily those under 40 years old, called millennials and Gen Z. However, the financial literacy of Indonesians is low, with victims of fictitious investment cases increasing yearly. This study aims to determine the effect of Financial Literacy (FL) and Investment Experience (IE) on Investment Decisions (ID) with Risk Tolerance (RT) as a mediating variable. The method used is Partial Least Square and involves 185 stock investors aged 18 to 40 years domiciled in Java and Bali, using a purposive sampling technique and the Hair formula. This study found that FL and IE have a significant and positive effect on ID, FL and IE have a significant and positive effect on RT, RT has a significant effect and positive on ID, FL and IE have a significant and positive effect on ID through RT.

Optimising MSMEs B2B Marketing Performance Through Marketing Automation In CRM Strategy

Pitri Yanti — 2024-10-31

This research investigates the influence of technology readiness and ICT capabilities on marketing automation within B2B MSMEs' CRM strategies. Using quantitative methods in 105 B2B MSMEs employing marketing automation tools, the study employs Structural Equation Modeling (SEM) with Lisrel 8.8 software for analysis. Findings reveal that Technology Readiness significantly impacts ICT Capability, with innovation indicators holding a dominant 67.240 per cent effect. ICT Capability positively influences marketing automation, primarily driven by the use of ICT (84.600 per cent). Marketing automation correlates positively with B2B CRM, notably through message reach (65.610 per cent). B2B CRM, in turn, significantly affects Marketing Performance, emphasising improved customer relationship quality (77.400 per cent) and expanded market influence (42.250 per cent). Notably, technology readiness does not directly impact marketing automation, necessitating ICT capability for practical implementation in customer relationship management. In conclusion, marketing automation enhances B2B MSMEs' marketing performance, contingent on their ICT capabilities, despite the importance of technology readiness.

Priority Strategy Of Tourism Development Of Siau Tagulandang Biaro Island Regency

Jozef Raco — 2024-10-31

The recovery of the tourism industry requires the Siau Tagulandang Biaro Islands Regency to reevaluate its strategy by identifying critical development priorities. That is the aim of the study, which applies the Analytic Hierarchy Process (AHP) and fuzzy-AHP methods. The analysis would serve to identify the key factors and establish strategic recommendations. The results show that facilities are the highest criterion (thirty-four point seven per cent AHP; thirty-four point four per cent Fuzzy-AHP). The global weight calculation shows that Maintaining the ecosystem and cleanliness of beaches/lakes/hot springs are priority elements (eight point six per cent AHP; eight point five per cent Fuzzy-AHP). The sensitivity analysis shows that the results could be more robust, consistent, and stable. These results indicate no significant difference between the AHP and Fuzzy-AHP methods. The tourism development strategy for Siau Tagulandang Biaro Regency must prioritise improving the cleanliness and health of tourist destinations. This research answers an essential problem for the Siau Islands Regency government, Tagulandang Biaro.

Perceived Risk And Self Efficacy Effect On Digital Gold Applications Usage

Taufan Adi Kurniawan — 2024-10-31

Gold prices in the last quarter of 2022 to March 2023 have increased significantly. This was caused by several reasons, such as war and two large banks' bankruptcies, namely Silicon Valley Bank and Signature Bank; many investors have switched to gold investment. Indonesians are used to gold investment; various Fintech applications have provided digital gold investment, and the government also has regulations for digital gold investments, but Indonesians still hesitate to use digital gold for investment. This study aims to analyse the effect of some factors on digital gold applications using the Technology Acceptance Model (TAM) and adding external variables such as perceived risk and self-efficacy. The results showed that all TAM variables had a positive effect, and self-efficacy and perceived risk variables also had a positive effect. This means digital gold application users in Indonesia are still affected by perceived ease of use, perceived usefulness, perceived risk of applications and self-efficacy in using digital gold applications.

Measuring Customers Loyalty Through Satisfaction In E-Commerce: An Empirical Study On Tokopedia

Vania Tanlim — 2024-10-31

This study aims to empirically examine the impact of e-service quality, e-commerce innovation, utilitarian value, and hedonic value on customer loyalty, with customer satisfaction as a mediating variable at Tokopedia. The research population consists of Tokopedia users in Jakarta. The sample for this study includes 252 participants selected through screening questions and collected online via Google Forms using judgmental sampling. The data is processed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate a positive and significant influence of e-service quality, e-commerce innovation, utilitarian value, and hedonic value on customer loyalty, both directly and indirectly, through the mediation of customer satisfaction.

Open Innovation And Digital Marketing: A Catalyst For Culinary SMEs In Makassar

Johannes Baptista Halik — 2024-10-31

Through an open innovation process, this study aims to determine the impact of IT awareness and digital marketing on the performance of SMEs in Makassar City. A sample of 94 SMEs using the Lameshow formula was collected in Makassar City for this study. The study shows that in Makassar City, IT awareness and digital marketing have a substantial and beneficial impact on the openness of innovation processes for SMEs. Given the results of this study, it was found that SMEs in Makassar City should start to increase their information technology awareness and use Digital Marketing for Open Innovation processes to improve their performance.

Does Employee-Related Factors Success Mediate To The MSME’s Marine Products Business?

Ian Nurpatria Suryawan — 2024-10-31

Employee-related factors include recruiting and empowering individuals with diverse backgrounds. This study aims to identify the characteristics that impact employee performance. The sampling technique used in this research is cluster random sampling based on region. Questionnaires were randomly distributed to 90 employees from a population exceeding 600 marine products SMEs in the North Jakarta coastal area. The respondents included 54 male and 36 female employees, aged between 18 and 45 years, with work experience ranging from 1 to 5 years. The test results indicate that firm-related factors positively but less significantly affect employee performance. In contrast, other hypotheses show a positive and significant impact. Employee-related factors mediate the influence of firm-related factors on employee performance and job-related factors on employee performance.

Sustainable Organisational Identity In State Higher Education Institutions

Shinta Ratnawati — 2024-10-31

This research examines the antecedent, consequence, and moderating factors for sustainable organisational identity. Specifically, based on the Resource View Theory, this research aims to examine the effects of anthropomorphism and agile leadership on sustainable organisational identity, the effect of sustainable organisational identity on competitive advantage, and the moderating effect of planned organisational change between sustainable organisational identity and competitive advantage. The sample was 74 state universities in Indonesia. Variable measurement uses questionaries. Data analysis uses path analysis. Based on data analysis, anthropomorphism positively affects sustainable organisational identity in state higher education institutions. Second, agile leadership positively affects sustainable organisational identity in state higher education. Third, sustainable organisational identity positively affects competitive advantage in state higher education institutions. Fourth, planned organisational change strengthens the positive effect of sustainable organisational identity on competitive advantage in state higher education.

Antecedents - Consequences Of Innovation Culture In Family Firms

Antonius Singgih Setiawan — 2024-10-31

This research aims to see how innovation culture is essential for a business organisation. However, more than a culture of innovation needs to look only at the trigger aspect, it also needs to look at the impact that will be created. Therefore, this research will explain the relationship between entrepreneurs and business characteristics in the context of the ability to see opportunities and improve in creating an innovation culture and the impact of innovation culture on achieving business continuity. Using a sample of 147 (98 per cent) entrepreneur respondents in Palembang, the research hypothesis was tested using structural equation modelling (SEM) and partial least squares (PLS) analysis with Warp PLS version 5.0 software. The results conclude that the entrepreneur's characteristics, the ability to see opportunities, and the ability to improvise positively affect company innovation culture, and innovation culture positively affects business continuity in family firms in Palembang.