Jurnal Ekonomi

Live Streaming, Content Marketing, Flash Sale In Online Shopping Decisions For E-Commerce

Nasrul Efendi, Pioner Pelawi, Anto Tulim — Fri, 06 Dec 2024 00:00:00 +0700

This study underscores the pressing need to support the growth and success of e-commerce platforms in addressing the challenges and seizing the opportunities of today's digital commerce landscape. The primary objective of the research is to assess the impact of live streaming, content marketing, and flash sales on the online shopping decisions of users on Tokopedia. The study employs a descriptive statistical analysis, combining qualitative methods with quantitative elements. The research population consists of Tokopedia users in Medan City, with purposive sampling used to select participants. A convenience sampling technique determined the sample size, which included 260 respondents. The results of the study show that content marketing has a significant and notable effect on online shopping decisions, whereas flash sales and live streaming have smaller effects and are not statistically significant.

Factors Influencing The Digital Transformation Of Non-Financial Companies

Fri, 06 Dec 2024 00:00:00 +0700

Digital revolution driven by the rapid progress of internet technology has swept across the world. This changed the socio-economic landscape and ushered in a new era of industrial and technological transformation. This wave of digitalization has fueled dynamic economic activities and profoundly impacted global corporate innovation. This study investigates whether factors such as enterprise size, capital structure, percentage of accounts receivable, management overhead ratio, profitability, ownership, business age, and growth affect digital transformation. The samples used in this research is the financial statements of companies listed during the year of 2020 to 2023. The number of samples selected is 42 companies with 168 data. The results of this research indicated that percentage of accounts receivable, management overhead ratio, profitability, ownership, business age, and growth have an influence on digital transformation, while enterprise size and capital structure have no effect on digital transformation.

Tourism's Economic Impact in West Southeast Nusa: Input-Output Analysis Approach

Fri, 06 Dec 2024 00:00:00 +0700

West Southeast Nusa has great tourism potential that should be developed to boost the macro economy which leads to increased community welfare. This study uses IO analysis to see the multiplier effect and the total effect of the tourism sector’s impact on output, employment, and income. The results show that the tourism sector is one of the key sectors in the economy of West Southeast Nusa Province, significantly increasing output, employment, and income. The large contribution of the tourism sector to the West Southeast Nusa economy should be a special concern for the government. Digitalization and investment in tourism sector and human resources must be increased to unleash the full potential of this sector and significantly boost the economy in West Southeast Nusa Province.

Pengaruh Penggunaan Dan Respons Chatbot Terhadap Kepuasan Konsumen E-Commerce

Zifora Yanesya Takaria, Miharni Tjokrosaputro — Fri, 06 Dec 2024 00:00:00 +0700

The development of technology and innovation impacts the growth of e-commerce activities and continues to expand yearly. This growth has led to an increased demand for efficient customer service. One effort made by e-commerce companies is to implement chatbots in their customer service. This study aims to analyze the impact of chatbot usage and response on e-commerce customer satisfaction, with mediation by extrinsic and intrinsic values of the online consumer experience. Data were collected by distributing questionnaires, and 213 respondents from several cities in Indonesia were successfully gathered. The data were processed using Smart PLS 3 software. This study demonstrates that chatbot usage and response, mediated by extrinsic and intrinsic values, positively affect customer satisfaction.

Impact Of Brand Identity, Halal Awareness On Purchasing Decisions With Promotional Interventions

Suci Pertiwi, Nasrul Efendi, Tya Wildana Hapsari Lubis, Pioner Pelawi — Fri, 06 Dec 2024 00:00:00 +0700

This research aims to determine the influence of brand identity and halal awareness on purchasing decisions, with promotion as an intervening variable. The population includes people who consume imported instant noodles. Using convenience sampling and the Lameshow formula, 96 respondents were surveyed. The hypothesis tests show that brand identity positively affects purchasing decisions, while halal awareness does not. Additionally, promotion does not impact purchasing decisions, but brand identity positively influences promotion. Indirectly, brand identity and halal awareness do not affect purchasing decisions through promotion. The adjusted R square value for purchasing decisions is 0.755, indicating that 75.500 per cent of the variation in purchasing decisions is explained by the independent variables, with 24.500 per cent influenced by other factors not studied.

Determinants Of Corporate Income Tax Payable With Operating Costs As Moderating Variable

Rini Handayani, Endah Purnamasari Edhy — Fri, 06 Dec 2024 00:00:00 +0700

The Covid-19 pandemic has had a negative impact around the world, including Indonesia, and has severely affected the health, economy, agriculture, and transportation sectors. Economic growth has declined since the second quarter of 2020, with a decline in corporate income and taxes received by the state. The decline in corporate income leads to a reduction in profits and corporate income taxes payable. This study aims to analyze the factors that affect corporate income tax in manufacturing companies before and after the pandemic. These factors include Profitability, Net Sales, Liquidity, and Leverage, as well as Operating Expenses as moderation variables. The study population includes all companies listed on the IDX, with a sample of manufacturing companies for the period 2019-2022. The data collection technique uses secondary data in the form of available financial statements. The analysis methods used are multiple linear regression and moderate regression analysis.

Fleksibilitas Kerja Dan OCB Islam Perspektif Terhadap Kinerja Karyawan: Kepuasan Kerja Sebagai Mediasi

Zaeniko Saputra, Ikhsan Maksum — Fri, 06 Dec 2024 00:00:00 +0700

The study was conducted to explore the mediating role of job satisfaction on the effect of work flexibility and OCBIP on employee performance at PT Turen Indah Group. This research uses a quantitative approach method. The research data used are primary and secondary data. Data collection instruments are in the form of interviews and questionnaires. Samples were taken from a population of 153 employees. This research data analysis uses Structural Equation Modeling - Partial Least Square (SEM-PLS). The data analysis technique in this study uses Partial Least Square (PLS) with the help of Smart-PLS 4.1 software. The research findings show that work flexibility and OCBIP have a positive and significant effect on performance. In the mediating role, the results showed that job satisfaction was able to moderate the effect of OCBIP on performance. However, job satisfaction is not able to mediate the effect of work flexibility on performance. This research contributes to the human resource management literature covering work flexibility, OCBIP, employee performance, and mediating job satisfaction at PT Turen Indah Group.

Membangun Konsep Niat Berkunjung Kembali Ke Desa Wisata Di Kabupaten Buleleng Bali

Komang Ary Pratiwi, I Made Sudarsana, I Putu Mahendra Adi Wardana — Fri, 06 Dec 2024 00:00:00 +0700

Bali is part of Indonesia whose economy is dominated by the tourism sector, and tourist villages have become an alternative tourism which is a current trend and helps the recovery of the Balinese economy after the Covid pandemic. The aim of this research is to determine and explain the variables that influence the concept of intention to return to a tourist village, such as servicescape, destination image, customer satisfaction and local wisdom of Tri_Kaya_Parisudha. The research methodology used is descriptive statistical analysis and inferential statistical analysis, namely using SEM PLS. The sample for this research consisted of 190 respondents, using a sampling technique, namely purposive sampling. Thus, the results of this research findings are 8 hypotheses that are accepted and have a significant effect.

The Effect Of Health Expenditure On Life Expectancy In Bengkulu

Riki Irawan, Esti Pasaribu — Fri, 06 Dec 2024 00:00:00 +0700

This study aims to analyse the effect of health expenditure, access to health services, and poverty on life expectancy in Bengkulu Province from 2014-2023. Using the multiple linear regression method, the results show that health expenditure does not significantly influence life expectancy, which is caused by the budget allocation that is still low and less than optimal. In contrast, access to health services substantially increases life expectancy, whereas people with better access to health services have a higher life expectancy. Poverty was also found to have no significant effect, which may be due to government policies that help people experiencing poverty obtain health services. This study concludes that optimising access to health services is more important than increasing health spending to increase life expectancy.

Perceived Risk And Trust To Maximize Purchase Intention Through Planned Behavior Theory

Nabil Maulana, Endy Gunanto Marsasi — Thu, 19 Dec 2024 00:00:00 +0700

This study aims to determine the role of risk perception, perceived benefits, and trust in optimizing purchase intentions based on the theory of planned behaviour. The theory of planned behaviour is used to understand human behaviour, which includes attitudes, subjective norms, beliefs, and behaviour. The object of this research is expedition services and the subject of the research is consumers of expedition services on the island of Java. This study uses a quantitative approach by collecting data from 216 expedition service consumers. The study shows that risk perception and trust have a significant impact. This study also found that trust influences purchase intentions. Persuasion has no significant impact on behaviour towards the usage of expeditions. The study uses a vital variable, namely, the perceived risk directly related to the use of the expedition. These findings provide important insights for companies to develop marketing strategies that utilize the power of risk perception and benefit perception to build trust and increase purchase intentions.