HANNES WIDJAYA; CHANDRA SAPUTRA; KURNIATI W ANDANI. Pengaruh Celebrity Endorser, Asosiasi Merek, Kepribadian Merek Dan Karakteristik Produk Terhadap Intens Pembelian Produk Kopi Di Jakarta Barat. Jurnal Ekonomi, [S. l.], v. 20, n. 3, p. 401–413, 2015. DOI: 10.24912/je.v20i3.403. Disponível em: https://ecojoin.org/index.php/EJE/article/view/403. Acesso em: 23 jul. 2024.