Strategi Pengembangan Produk Kuliner Di Pusat Kuliner Pratistha Harsa Purwokerto

Abstract

This study aims to analyze the development strategy of Pratistha Harsa Culinary Market. Collecting data using the techniques of interview, observation and literature. The respondents were selected ie Pratistha Harsa Chief Manager, Chairman of the Society Pratistha Harsha, traders culinary Pratistha Harsa. The population of merchants in Pratistha Harsa number 65 people and a sample of 40 seller respondents. Selection of the sample using simple random sampling. This research uses SWOT Matrix and QSP Matrix. The results showed that the development strategy for the culinary centre Pratistha Harsa obtained from the SWOT Matrix and Matrix QSP is using the WT strategy, namely to minimize weaknesses and avoid external threats. It can be concluded that the formulation of the strategy of development of the culinary centre Pratistha Harsha, looking at strengths, weaknesses, opportunities and threats of Pratistha Harsa relocation program that decision-makers in Pratistha Harsha will apply Weaknesses-Threats Strategy.