Pengaruh Harga, Pelayanan, Lokasi, Dan Keragaman Produk Terhadap Keputusan Pembelian Pada Hypermat Puri Indah Di Jakarta Barat

Authors

  • Mimi S.A Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara
  • Feliciana Daniaty Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

DOI:

https://doi.org/10.24912/je.v22i1.186
Keywords: price, service, place, produk diversity, buying decision

Abstract

This study was conducted to determine the effect of price, service, location and diversity of products on purchase decisions on Hypermart Puri Indah, West Jakarta. The population in this study are consumers who shop at Hypermart Puri Indah. This study took a sample of 100 respondents. The method used in this study is a convenience sampling method non - probabilistic findings of this study indicate that the price, service, location and product diversity significantly influence purchasing decisions at Hypermart


Author Biographies

Mimi S.A, Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

mimi53.sa@gmail.com

Feliciana Daniaty, Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

felicianadaniaty@yahoo.com

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Published

2017-03-30

How to Cite

Mimi S.A, & Feliciana Daniaty. (2017). Pengaruh Harga, Pelayanan, Lokasi, Dan Keragaman Produk Terhadap Keputusan Pembelian Pada Hypermat Puri Indah Di Jakarta Barat. Jurnal Ekonomi, 22(1), 124–131. https://doi.org/10.24912/je.v22i1.186

Issue

Vol. 22 No. 1 (2017): March 2017

Section

Articles

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Copyright (c) 2017 Jurnal Ekonomi

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.