Factors Affecting The Choice Of Payment Method In Modern Retail Shops

Maya Nur Annisaa; Nuryasman MN; Ira Geraldina

doi:10.24912/je.v28i3.1780

Authors

Maya Nur Annisaa Department of Management, Faculty of Economics, Universitas Terbuka, Tangerang, Indonesia
Nuryasman MN Faculty of Economics & Business, Universitas Tarumanagara
Ira Geraldina Department of Management, Faculty of Economics, Universitas Terbuka, Tangerang, Indonesia

DOI:

https://doi.org/10.24912/je.v28i3.1780

Keywords: Cashless Society; Payment Methods; Minimarket.

Abstract

Digitalization affects almost all areas of life, including payment methods. Now, there are many different payment methods. However, on the other hand, Indonesia's financial inclusion level still needs to catch up compared to neighboring countries. This study aims to determine the factors influencing the choice of payment method at minimarkets in Bekasi City by using transaction value, income, education, awareness ease of use, and awareness of risk as independent variables. Research data collection was carried out by distributing questionnaires to 400 respondents. The sampling method used a convenient regional random sample selection technique. Data collection found that electronic wallets are the most used payment method. Using the PLS-SEM method, the results found that transaction value, income, education, awareness ease of use, and awareness of risk have positive and significant impacts in increasing the likelihood of consumer’s behavior in choosing an electronic payment method.

Author Biographies

Maya Nur Annisaa, Department of Management, Faculty of Economics, Universitas Terbuka, Tangerang, Indonesia

maya.widiani@gmail.com

Nuryasman MN, Faculty of Economics & Business, Universitas Tarumanagara

nuryasman@fe.untar.ac.id

Ira Geraldina, Department of Management, Faculty of Economics, Universitas Terbuka, Tangerang, Indonesia

ira@ecampus.ut.ac.id

References

Alfamart. (2023). Laporan Tahunan Alfamart 2022: Menginspirasi Dengan Karya Dan Budaya. https://alfamart.co.id/storage/annual-report/April2023/IMmktTpErgRwR6KsPCOT.pdf.

Badan Pengembangan Infrastruktur Wilayah Kementerian PUPR. (2022). Profil Kota Bekasi. http://perkotaan.bpiw.pu.go.id/v2/kota-besar/18#:~:text=Secara%20astronomis%20wilayah%20Kota%20Bekasi,(13%2C49%20km2).

Badan Pusat Statistik. (2023). Persentase Penduduk Yang Memiliki/Menguasai Telepor Seluler Menurut Provinsi Dan Klasifikasi Daerah. https://www.bps.go.id/indicator/2/395/1/persentase-penduduk-yang-memiliki-menguasai-telepon-seluler-menurut-provinsi-dan-klasifikasi-daerah.html.

Bank Indonesia. (2019). Blueprint Sistem Pembayaran Indonesia 2025. Bank Indonesia: Menavigasi Sistem Pembayaran Nasional Di Era Digital. https://www.bi.go.id/id/publikasi/kajian/Documents/Blueprint-Sistem-Pembayaran-Indonesia-2025.pdf.

Bank Indonesia. (2023). Statistik Uang Elektronik. https://www.bi.go.id/id/statistik/ekonomi-keuangan/spip/Documents/TABEL_5e.pdf.

Bank Sentral Eropa. (2020). Study On The Payment Attitudes Of Consumers In The Euro Area (SPACE). https://doi.org/10.2866/240571.

Dinas Kependudukan dan Pencatatan Sipil Kota Bekasi. (2020). Data Jumlah Penduduk Kota Bekasi. https://danta.bekasikota.go.id/User/ViewDataset?q=data-jumlah-penduduk-kota-bekasi.

Firdauzi, I. (2017). Pengaruh Kemampuan Finansial, Kemudahan, Dan Perilaku Konsumen Terhadap Minat Penggunaan Uang Elektronik Di Kota Yogyakarta. Jurnal Pendidikan Dan Ekonomi, 6(1), 77–87. https://doi.org/10.13140/RG.2.2.19087.84649.

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Square Structural Equation Modeling (PLS-SEM) (2nd ed.). SAGE.

Kamus APA. (2023). Pengertian Reliabilitas. https://dictionary.apa.org/reliability.

Kamus Besar Bahasa Indonesia. (2023a). Pengertian risiko. https://kbbi.web.id/risiko.

Kamus Besar Bahasa Indonesia. (2023b). Pengertian Transaksi. https://kbbi.web.id/transaksi.

Kotler, P., & Keller, K. L. (2022). Marketing Management (16th ed.). Pearson Education.

Lestari, E. P. (2020). Seminar Dan Workshop Penelitian. Universitas Terbuka.

Nguyen, T. P. L., & Nguyen, V. H. (2020). Factors Affecting Online Payment Method Decision Behavior of Consumers in Vietnam. Journal of Asian Finance, 7(10), 231–240. https://doi.org/10.13106/jafeb.2020.vol7.n10.231.

Politronacci, E., Moret, A., Bounie, D., & François, A. (2018). Use Of Cash In France: The Payment Method Of Choice For Low-Value Purchases. Quarterly Selection of Articles-Bulletin de La Banque de France, Banque de France, 220, 1–9. https://ideas.repec.org/a/bfr/bullbf/201822002.html.

Rismana, H. (2018). Analisis Faktor-Faktor Yang Mempengaruhi Preferensi Pembayaran Pelanggan Pada E-Marketplace [Institut Teknologi Sepuluh November]. https://repository.its.ac.id/55515/.

Sahabat, I., Dartanto, T., Passay, H. A., & Widyawati, D. (2017). Electronics Payment Decisions Of The Indonesian Urban Households: A Nested Logit Analysis Of The Effects Of The Payment Characteristics. International Journal of Economics and Financial Issues, 7(5), 498. https://www.econjournals.com/index.php/ijefi/article/view/4977.

Sugiyono. (2018). Metode Penelitian Bisnis Pendekatan Kuantitatif, Kualitatif, Kombinasi dan R&D (3rd ed.). Alfabeta.

Świecka, B., & Grima, S. (2019). Factors Affecting The Consumers’ Choice Of Payment Instrument In Poland. In European Research Studies Journal: Vol. XXII (Issue 4). https://doi.org/10.35808/ersj/1505.

World Bank. (2023). Individuals Using the Internet (% of Population) - Indonesia. https://data.worldbank.org/indicator/IT.NET.USER.ZS?locations=ID.

Visa. (2022). Consumer Payment Attitudes Study 2022: Navigating A New Era in Payments.