The Influence Of Competitive Strategy On Corporation Performance

Leny Suzan; Hilda Revi O.

doi:10.24912/ja.v25i2.804

Authors

Leny Suzan Faculty of Economics and Business, Telkom University, Bandung
Hilda Revi O. Faculty of Economics and Business,TelkomUniversity, Bandung

DOI:

https://doi.org/10.24912/ja.v25i2.804

Keywords: Corporation Performance, Cost Leadership Strategy, Differentiation Strategy, Focus Strategy.

Abstract

In order to support the ability of business people to face all the challenges of increasingly fierce competition, many strategies must be prepared. Competitive strategy is able to affect the overall performance of the corporation in order to win the competition. The purpose of this research is to prove the outcome of Competitive Differentiation Strategy, Cost Leadership Strategy and Focus Strategy on Corporation Performance either simultaneously or partially. This research was conducted on sub-division corporation retail listed on the Indonesia Stock Exchange for the 2017-2019 period. The quantitative research used as methodology in this research, using 21 research samples over a period of three years so that 63 samples are obtained. The results showed that Differentiation, Cost Leadership, and Focus simultaneously had a significant out come on NPM. Partially, differentiation has a positive outcome on NPM, while Cost Leadership and Focus have no significant out come on NPM.

Author Biographies

Leny Suzan, Faculty of Economics and Business, Telkom University, Bandung

lenysuzan@telkomuniversity.ac.id

Hilda Revi O., Faculty of Economics and Business,TelkomUniversity, Bandung

hildaarevi@student.telkomuniversity.ac.id

References

As’ari, H., Airawaty, D., dan Zaman, B. (2020). Pengaruh Restrukturisasi Keuangan Terhadap Kinerja Perusahaan Grup dan Non-Grup. JAE (JURNAL AKUNTANSI DAN EKONOMI), 5(1), 61–68. https://doi.org/10.29407/jae.v5i1.14207.

Banker, R. D., Mashruwala, R., and Tripathy, A. (2014). Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy? Management Decision, 52(5), 872–896. https://doi.org/10.1108/MD-05-2013-0282.

Basuki, A. T. dan Prawoto, N. (2016). Analisis Regresi Dalam Penelitian Ekonomi & Bisnis: Dilengkapi Aplikasi SPSS & EVIEWS. In PT Rajagrafindo Persada.

Basuki, F. H. (2020). Pengaruh Kepemilikan Pemerintah, Strategi Bisnis, dan Good Coprorate Governance Terhadap Kinerja Perusahaan. Kajian Akuntansi, 21(1), 17–45. https://doi.org/10.29313/ka.v21i1.5674.

Birjandi, H., Jahromi, N. M., Darabi, S. A., and Birjandi, M. (2014). The Out come of Cost Leadership Strategy On ROA and Future Performance of Accepted Companies in Tehran Stock Exchange. In Research Journal of Finance and Accounting www.iiste.org ISSN (Vol. 5, Issue 7). www.rdis.ir.

Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS. Yogyakarta: Universitas Diponegoro. (Edisi 9). Semarang: Badan Penerbit Universitas Diponegoro.

Hajar, I. (2020). Pengaruh Kemampuan Manajerial dan Lingkungan Industri terhadap Kemampuan Organisasi, Strategi Bersaing, dan Kinerja Perusahaan (Studi pada Industri Kecil Meubel Kayu di Sulawesi Tenggara) | Hajar | Jurnal Aplikasi Manajemen. Retrieved December 16, 2020, from https://jurnaljam.ub.ac.id/index.php/jam/article/view/420/460.

Indrawati, P. D. (2015). Metode Penelitian Manajemen dan Bisnis Konvergensi Teknologi Komunikasi dan Informasi. In Bandung: PT Refika Aditama.

Jensen, M. C., and Meckling, W. H. (1976). Theory of the firm: Managerial behavior, agency costs and ownership structure. Journal of Financial Economics, 3(4), 305–360. https://doi.org/10.1016/0304-405X(76)90026-X.

Kumar, K., Subramanian, R., and Strandholm, K. (2011). Market Orientation And Performance: Does Organizational Strategy Matter? Journal of Applied Business Research (JABR), 18(1). https://doi.org/10.19030/jabr.v18i1.2099.

Kuntjoroadi, W., dan Safitri, N. (2011). Analisis Strategi Bersaing dalam Persaingan Usaha Penerbangan Komersial. Jurnal Ilmu Administrasi Dan Birokrasi.

Muiz, E., dan Sunarta, S. (2020). Penerapan Strategi Diferensiasi Memiliki Pengaruh terhadap Kinerja Perusahaan. Jurnal Ekobis : Ekonomi Bisnis & Manajemen, 8(1), 26–39. https://doi.org/10.37932/j.e.v8i1.15.

Napitupulu, E. V. (2018). Determinan Keunggulan Bersaing Dan Pengaruhnya Terhadap Ekuitas Merek: Kasus Pada Industri Kosmetik Di Jakarta. Jurnal Komunikasi Dan Bisnis, VI(2).

Porter, M. E. (1980). Techniques for Analyzing Industries and Competitors. Techniques for Analyzing. https://doi.org/10.1201/9781003067573.

Porter, M. E. (1997). Competitive strategy. In Measuring Business Excellence. https://doi.org/10.1108/eb025476.

Rustamblin, D., Thoyib, A., dan Zain, D. (2013). Pengaruh Strategi Generik terhadap Kinerja Perusahaan (Studi pada Bank Umum). Jurnal Aplikasi Manajemen, 11(1), 115–121.

Sekaran, U., dan Bougie. (2017). Metode Penelitian untuk Bisnis Pendekatan Pengembangan-Keahlian. In Metode Penelitian untuk Bisnis Pendekatan Pengembangan-Keahlian.

Soliha, E. (2008). Analisis Industri Ritel di Indonesia. Jurnal Bisnis Dan Ekonomi (JBE), 15(2), 128–142.

Suci, R. (2009). Peningkatan Kinerja Melalui Orientasi Kewirausahaan, Kemampuan Manajemen, dan Strategi Bisnis (Studi pada Industri Kecil Menengah Bordir di Jawa Timur) | Suci | Jurnal Manajemen dan Kewirausahaan. Retrieved March 1, 2021, from http://203.189.120.189/ejournal/index.php/man/article/view/17745

Sugiyono. (2014). Metode dan Prosedur Penelitian. E-Journal.

Sujarweni, W. (2015). Metodologi Penelitian - Bisnis dan Ekonomi. In Metodologi Penelitian.

Suzan, L. (2015). Implementation of Competitive Advantage Strategy and Total Quality Management in Enhancement the Quality of Management Accounting Information. In Research Journal of Finance and Accounting www.iiste.org ISSN (Vol. 6, Issue 9). Online. www.iiste.org.

Wibowo, S. S. A., Handayani, Y., dan Lestari, A. R. (2017). Strategi Bersaing Perusahaan dan Kinerja Perusahaan. Riset Akuntansi Dan Keuangan Indonesia, 2(2), 143–151. https://doi.org/10.23917/reaksi.v2i2.4896.