Jurnal Manajemen

Mitigating Online Risk Through Trust: A TPB Approach

Dudi Permana — 2025-02-19

In the growing digital economy, online shopping presents inherent risks, especially post-pandemic, making consumer trust a critical factor. The Theory of Planned Behavior (TPB) offers a framework for understanding these dynamics and their impact on consumer behaviour. This study explores how trust mitigates perceived online shopping risks, influencing consumer purchase decisions and intentions. The study uses a quantitative approach, surveying 251 consumers who engaged in online shopping during the pandemic and employing TPB to assess trust's mediating role in reducing perceived risks. The study reveals that financial, product, and security risks negatively affect online purchase intention, while trust significantly mediates these effects, enhancing consumer confidence in digital platforms. E-commerce platforms should build trust by improving security, product quality, transparency, and customer service to reduce perceived risks and drive purchase intention. This study integrates multiple risk dimensions within the TPB framework and highlights trust as a pivotal mediator, particularly in the post-pandemic era.

Upgrading SME’s Marketing Performance: Adaptive, Innovative Capability, and Isolating Mechanism

Gunarso Wiwoho — 2025-02-19

Business competition requires companies always to behave adaptively, but not all adaptations carried out by companies can improve performance. Because of that, this research aims to examine the role of adaptive capability, isolating mechanism product advantage, and product innovation capability on marketing performance in a research model. This research was conducted using a sample of 271 owners of Batik Tulis business in Barlingmascakeb, Central Java. Sampling was done using a purposive sampling technique, and the research method used was SEM-AMOS. The research results show that adaptive capability, isolating mechanism product advantage, and product innovation capability have proven to improve marketing performance in Batik Tulis SMEs. However, the relationship between adaptive capability cannot be proven to influence product innovation capability. Adaptive capability also plays a key role in improving marketing performance because it has the most significant influence compared to other variables used in this research.

A Perspective of Theory of Reasoned Action and Planned Behavior: Purchase Decision

Roymon Panjaitan — 2025-02-19

This research addresses the inconsistencies in findings related to celebrity endorsers, brand image, and trust level that influence buying interest to drive purchase decisions for the 3Second brand product. The role of buying interest represents a novel aspect of this study, further explored through the Theory of Planned Behavior (TPB) and the Theory of Reasoned Action (TRA). A quantitative approach involved 100 respondents using the 3Second brand products across Central Java, Indonesia. Data analysis was conducted using SEM-PLS software to develop a structural theory by exploring the relationships between constructs based on TRA and TPB theories. The findings indicate that buying interest significantly contributes, directly and indirectly, to leverage consumer behaviour in making purchase decisions influenced by celebrity endorsers, brand image, and trust level. Additionally, the theoretical implications of TRA and TPB highlight that these theories primarily assume individuals are rational in considering their actions and the implications of those actions.

Digital Banking, Digital Culture, Organizational Learning, Innovation, and Employee Performance

Mega Mahayani — 2025-02-19

This study explored the impact of digital disruption practices, particularly in the private banking sector (BPR), on employee performance. 124 BPR employees participated, with data collected through a questionnaire distributed via Google Forms. The data were analysed using Partial Least Squares (PLS) methodology. The findings revealed that nine out of ten tested hypotheses showed a positive and significant effect. However, the effect of Organizational Learning on Employee Performance, while positive, was not statistically significant. These results suggest that the digital transformation of the banking sector, particularly within BPR, should be implemented promptly as it offers long-term benefits. Additionally, such digitalisation efforts are expected to contribute significantly to financial inclusion and the development of the broader economic sector.

Driving Success in Fast-Fashion Retail: A Moderated Mediation Model

William Widjaja — 2025-02-19

This study explores how work stress and participative leadership impact employee motivation in the fast-fashion industry, focusing on 130 employees in the JABOTABEK region. The research employs route analysis and moderated mediation analysis using SMARTPLS, demonstrating that job stress substantially diminishes employee motivation. However, participatory leadership exerts a favourable effect on both motivation and performance. Motivation is a vital intermediary in the correlation between job stress, participatory leadership, and employee performance. Moreover, work satisfaction is a crucial moderator influencing the correlation between motivation and performance. These findings offer theoretical insights and practical consequences for enterprises in the fast-fashion industry. They underscore the need for effective stress management strategies and highlight the importance of participative leadership and job enjoyment in enhancing employee motivation and performance, thereby contributing to improved organisational outcomes.

The Comparison Of Product Placement Effectiveness Between Human Influencers and Virtual Influencers

Cokki — 2025-02-19

This study aims to analyze the influence of attitudes toward human and virtual influencers on attitudes toward product placement and brands. The study employs a post-test experimental design without a control group, involving 287 participants: 136 participants are human, and 151 participants are virtual influencers. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) and Partial Least Squares Multigroup Analysis (PLS-MGA). The treatment in this study involved Instagram content from a human influencer and a virtual influencer. The results show that attitudes toward both human and virtual influencers positively influence attitudes toward the brand. However, attitudes toward influencers only positively influence attitudes toward product placement in the case of virtual influencers. While there is no difference in effectiveness between humans and virtual influencers in influencing attitudes toward the brand, virtual influencers are more effective in influencing attitudes toward product placement.

Co-Creation Experience of Indonesian Gen Z in Mobile Commerce

Muhammad Iqbal Firdaus — 2025-02-19

Anchoring on the value of co-creation theories and stimulus-organism-response (S-O-R), the purpose of the study is to examine co-creation experience among Gen Z. First, the study aims to investigate the role of mobile commerce quality in driving Gen Z co-creation experience. Second, it seeks to understand the impact of a positive co-creation experience on the likelihood of engaging in E-WOM. An online survey was designed to collect 679 responses using purposive sampling from mobile commerce users. The data was analysed using PLS-SEM to test the hypotheses. The results demonstrate that mobile commerce quality and personal traits contribute to increased co-creation experience. In addition, the results indicate that E-WOM is determined by learning, personal, and hedonic experiences, which are influenced by content quality, visual appeal, social interaction, and propensity to interact online. The research provides insights for mobile commerce managers into increasing co-creation experience as the source of competitive advantage.

How to Strengthen Customer Loyalty with Technology

Charisma Pamungkas — 2025-02-19

This research aims to investigate the antecedents of loyalty and the role of technology in the Indonesian e-commerce context based on customers' points of view. This quantitative research involves data from 317 Indonesian e-commerce customers, which is then analysed using Structural Equation Modelling with Partial Least Square method (SEM-PLS). The results show customer satisfaction, trust, and engagement significantly impact loyalty. Both Trust and Engagement act as the mediator between Satisfaction and Loyalty. Meanwhile, there are differences in how technology interacts with the equation. While it lessens the influence of Engagement on Loyalty, it will increase the influence of Trust on Loyalty. This research simultaneously adds technology into the model to test its influence on the interaction between variables. It also provides CRM research, which is conducted based on customers' points of view.

Building Homestay User Loyalty with Operational Risk Management Mediated by Satisfaction

Dwiyono Rudi Susanto — 2025-02-19

Tourists' increasing interest in homestays requires operational risk management for the homestays' sustainability. This study confirms the reliability of homestay operational risk management indicators, tested in Wukirsari tourist village, Yogyakarta, and Dieng tourist village, Central Java. The research respondents were homestay users with experience staying in homestays in both locations. Multi-stage sampling techniques collected data. This mixed-method study used a sequential explanatory design. The structural Equation Model analysed the relationship between Operational Risk Management and Loyalty mediating by satisfaction. Empirical data found that homestay user satisfaction was significantly positively influenced by the performance of operational risk management implemented in homestays in two research locations. It was discovered that satisfaction among homestay users significantly positively influenced their loyalty. Success in satisfying homestay users increases the intention of homestay users to revisit and recommend the homestays they have used to others.

Barriers to E-Commerce Adoption for MSMEs in LAZISMU East Java

Mochamad Mochklas — 2025-02-19

The growth of e-commerce has become a rapidly growing sector in recent years, but micro, small and medium enterprises (MSMEs) are still lagging in utilising e-commerce. This study aims to analyse the influence of decision-making barriers, technological barriers, organisational barriers, environmental barriers and consumer trust barriers in e-commerce on the business performance of MSMEs fostered by LAZISMU East Java. 226 MSMEs fostered by LAZISMU East Java participated as respondents in this study, and the incoming data was processed using SmartPLS 3.0. The data analysis determined that technological and environmental barriers significantly positively affected the business performance of MSMEs fostered by LAZISMU East Java. Meanwhile, decision-making, organisational, and consumer trust barriers had a positive but insignificant effect on the business performance of MSMEs fostered by LAZISMU East Java.