Strategy to Maintain the Cinema Industry in the Middle of Development of Internet Technology

Dipa Mulia, Muchsin Saggaff Shihab

doi:10.24912/jm.v24i1.634

Authors

Dipa Mulia, Muchsin Saggaff Shihab Universitas Mercubuana, Jakarta1 Universitas Bakrie, Jakarta2

DOI:

https://doi.org/10.24912/jm.v24i1.634

Keywords: Internet technology, Film quality, Cinema quality, Behavior of movie-goers.

Abstract

Internet technology has been utilized in many sectors of business including in the film industry. People are using internet technology to replace the newspaper and television and also creating a new platform (computer, cellular phone and other types of gadget) to watch a film, it threats the cinema industry.Â This research aims to formulate the strategy of cinema industry to survive in the middle of internet technology. The motive of cinema-goers to watch the film becomes the main issue in this research. The influence of information, personnel film, word of mouth and cinema-quality to cinema-goers are evaluated. Hundred and twenty-eight cinema-goers involved as respondents. Structure Equation Modelling (SEM) is used to analyze the data. The research revealed that the cinema-goers had a specific expectation of the cinema industry that cannot be replaced by internet technology.

Author Biography

Dipa Mulia, Muchsin Saggaff Shihab, Universitas Mercubuana, Jakarta1 Universitas Bakrie, Jakarta2

Universitas Mercubuana, Jakarta¹

Universitas Bakrie, Jakarta²

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