Analisis Marketing Pharmaceutical Dalam Keputusan Dokter Meresepkan Kategori Obat

Authors

  • Sri Hartono, Ujang Sumarwan, Budi Suharjo, Hartoyo

DOI:

https://doi.org/10.24912/jm.v18i2.505
Keywords: Marketing mix, Effects of Pharmaceutical Industry, regulator, Economic Condition of patient

Abstract

Faktor-Faktor yang diduga mempengaruhi dokter untuk meresepkan obat berdasarkan katagori obat (generik, branded generic dan paten) sebagai berikut Pasien Kondisi, Dianosis pasien, Marketing Mix, Pengaruh industri Farmasi, Peraturan, kondisi pasien, pengetahuan dan Motifikasi dokter.

Author Biography

Sri Hartono, Ujang Sumarwan, Budi Suharjo, Hartoyo

IPB Bogor

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Published

2014-06-25

How to Cite

Hartoyo, S. H. U. S. B. S. (2014). Analisis Marketing Pharmaceutical Dalam Keputusan Dokter Meresepkan Kategori Obat. Jurnal Manajemen, 18(2), 191–205. https://doi.org/10.24912/jm.v18i2.505

Issue

Vol. 18 No. 2 (2014): June 2014

Section

Articles

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Copyright (c) 2019 Jurnal Manajemen

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License