Green Entrepreneurship Development Strategy Based On Local Characteristic To Support Eco-Tourism Continuous

Authors

  • Soenarto, Rahmawati, Anastasia Riani Suprapti, Rum Handayani, Putu Sudira

DOI:

https://doi.org/10.24912/jm.v23i2.476
Keywords: Green entrepreneurship, local wisdom, eco-tourism, Nusa tenggara barat.

Abstract

The development of ecotourism can not be separated from the empowerment of local communities and small and medium enterprises (SMEs). The purpose of this research is to develop ecotourism development and planning model, especially the relationship between ecotourism and sustainable community development through green entrepreneurship development strategy by highlighting local uniqueness as the main weapon to enhance the attractiveness of ecotourism destination in NTB Province. Results of primary and secondary data collection have obtained SWOT picture which is useful to make the draft of village tourism policy in lombok NTB. Green Village based tourism entreprenuership and local wisdom to enhance tourist attraction to Lombok NTB: Output, governance system of green entrepreneur development and Tourism Village in NTB province, consisting of (a) Policy of developing green entrepreneur and tourism village for ecotourism destination development (b) Action Plan green entrepreneur and green product (c) Planning Indicators and (d) Monitoring and evaluation system.


Author Biography

Soenarto, Rahmawati, Anastasia Riani Suprapti, Rum Handayani, Putu Sudira

Yogyakarta State University Indonesia,

Economics and business Faculty Universitas Sebelas Maret Surakarta Indonesia,

Art and design Faculty Universitas Sebelas Maret Surakarta Indonesia

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Published

2019-06-08

How to Cite

Rum Handayani, Putu Sudira, S. R. A. R. S. (2019). Green Entrepreneurship Development Strategy Based On Local Characteristic To Support Eco-Tourism Continuous. Jurnal Manajemen, 23(2), 257–273. https://doi.org/10.24912/jm.v23i2.476

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