Open Innovation And Digital Marketing: A Catalyst For Culinary SMEs In Makassar

Johannes Baptista Halik; Maria Yessica Halik

doi:10.24912/jm.v28i3.2059

Authors

Johannes Baptista Halik Management Department, Faculty of Economics and Business, Paulus Indonesian Christian University, Makassar https://orcid.org/0000-0002-3619-2812
Maria Yessica Halik Accounting Department, Faculty of Economics and Business, Paulus Indonesian Christian University, Makassar

DOI:

https://doi.org/10.24912/jm.v28i3.2059

Keywords: IT Awareness; Digital Marketing; Open Innovation; Culinary SME Performance; Makassar City.

Abstract

Through an open innovation process, this study aims to determine the impact of IT awareness and digital marketing on the performance of SMEs in Makassar City. A sample of 94 SMEs using the Lameshow formula was collected in Makassar City for this study. The study shows that in Makassar City, IT awareness and digital marketing have a substantial and beneficial impact on the openness of innovation processes for SMEs. Given the results of this study, it was found that SMEs in Makassar City should start to increase their information technology awareness and use Digital Marketing for Open Innovation processes to improve their performance.

Author Biographies

Johannes Baptista Halik, Management Department, Faculty of Economics and Business, Paulus Indonesian Christian University, Makassar

johanneshalik@ukipaulus.ac.id

Maria Yessica Halik, Accounting Department, Faculty of Economics and Business, Paulus Indonesian Christian University, Makassar

marjesshalik@ukipaulus.ac.id

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