Predicting Consumer Purchase Intention Through E-Catalogue: A Theory Of Planned Behavior Approach

Paramitha Agdina Pusparini; Hartoyo; Megawati Simanjuntak

doi:10.24912/jm.v28i2.1955

Authors

Paramitha Agdina Pusparini School of Business, IPB University
Hartoyo School of Business, IPB University
Megawati Simanjuntak Department of Consumer Sciences, Faculty of Human Ecology, IPB University

DOI:

https://doi.org/10.24912/jm.v28i2.1955

Keywords: Attitude; E-catalogue; Perceived Behavioral Control; Self-efficacy; Purchase Behavior Intention.

Abstract

Through Presidential Instruction No. 2 of 2022, the government supports, allocates and spends 40 per cent of the budget value to accelerate the use of domestic goods and MSMEs in government procurement. The government has provided an e-catalogue as an online shopping application that provides products from various commodities the government needs. However, this was followed by something other than the realisation of e-purchasing on the e-catalogue. The purpose was to identify the elements that impact the desire to buy via e-catalogue. Using the criterion of commitment-making officers (CMOs) in local Indonesian governments who purchased laptop items, this research used simple random selection to get 135 respondents. An examination of the data obtained from the e-questionnaire was carried out using SEM. It was shown that several factors, including self-efficacy, perceived behavioural control, attitude, and subjective norms, directly and significantly influenced the intention to purchase. The perceived web quality, however, could have been better.

Author Biographies

Paramitha Agdina Pusparini, School of Business, IPB University

paramithaagdina@apps.ipb.ac.id

Hartoyo, School of Business, IPB University

hartoyo@apps.ipb.ac.id

Megawati Simanjuntak, Department of Consumer Sciences, Faculty of Human Ecology, IPB University

mega_juntak@apps.ipb.ac.id

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