Towards Green Behavior: Egoistic And Biospheric Values Enhance Green Self-Identities

Erna Sofriana Imaningsih; Mohd Yusoff   Yusliza; Hamdan Hamdan; Eri  Marlapa; Aldina Shiratina

doi:10.24912/jm.v27i3.1369

Authors

Erna Sofriana Imaningsih Faculty of Economic and Business, Universitas Mercu Buana Jakarta
Mohd Yusoff Yusliza Faculty of Business, Economics & Social Development, Universiti Malaysia Terengganu https://orcid.org/0000-0003-3925-3737
Hamdan Hamdan Faculty of Economic and Business, Universitas Mercu Buana Jakarta https://orcid.org/0000-0002-8399-6805
Eri Marlapa Faculty of Economic and Business, Universitas Mercu Buana Jakarta
Aldina Shiratina Faculty of Economic and Business, Universitas Mercu Buana Jakarta

DOI:

https://doi.org/10.24912/jm.v27i3.1369

Keywords: Biospheric Value; Egoistic Value; Green Self-Identity; Green Purchase Intention.

Abstract

The focus of this study aims to analyze the egoistic, biospheric and green self-identity values of green purchase intentions in Indonesia who have experience consuming green brands. Because the research approach used purposive nonprobability sampling, questionnaire techniques and PLS data analysis were chosen. The results of this study show that egoistic value has a positive effect on green self-identity but negatively on green purchase intention. The value of the biosphere hurts green self-identity but positively on green purchase intention. Finally, green self-identity has a positive effect on green purchase intention. Of course, this will be an essential contribution to future research as additional knowledge, especially for governments, developers, managers or other business actors in realizing environmentally friendly behaviour. The practical and theoretical implications of this study are discussed in more depth.

Author Biographies

Erna Sofriana Imaningsih, Faculty of Economic and Business, Universitas Mercu Buana Jakarta

erna.sofriana@mercubuana.ac.id

Mohd Yusoff Yusliza, Faculty of Business, Economics & Social Development, Universiti Malaysia Terengganu

yusliza@umt.edu.my

Hamdan Hamdan, Faculty of Economic and Business, Universitas Mercu Buana Jakarta

hamdan@mercubuana.ac.id

Eri Marlapa, Faculty of Economic and Business, Universitas Mercu Buana Jakarta

eri.marlapa@mercubuana.ac.id

Aldina Shiratina, Faculty of Economic and Business, Universitas Mercu Buana Jakarta

aldina.shiratina@mercubuana.ac.id

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