Jurnal Ekonomi

Pengaruh Utang dan Siklus Konversi Kas pada Kinerja Keuangan Perusahaan

Anggi Lestari, Henny Wirianata — Thu, 27 Mar 2025 00:00:00 +0700

The purpose of this study is to obtain empirical evidence regarding the effect of short-term debt, long-term debt, total debt, and cash conversion cycle on financial performance in consumer cyclical and non-cyclical sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2021-2023. The purposive sampling method was used in this study with a total of 213 data from 71 companies for 3 years. The data analysis technique was carried out using multiple regression analysis, and data testing was carried out using the Eviews 12 application. The findings of this study indicate that short term debt has a significant negative effect on financial performance, long term debt has a significant negative effect on financial performance, total debt has a significant negative effect on financial performance, and cash conversion cycle has a significant negative effect on financial performance.

CSR, GCG and Company Size Impact on Profitability and Company Value

Risal, Agustan Syamsuddin, Sitti Murniati, Andi Nirwana Nur — Thu, 27 Mar 2025 00:00:00 +0700

This research investigates the influence of CSR, GCG, and Company Size on the profitability and firm value of manufacturing companies listed on the Indonesia Stock Exchange. With a sample of 234 companies using purposive sampling, the study adopts a quantitative descriptive and explanatory approach, applying SEM for hypothesis testing. The results indicate a positive influence of CSR on firm value, while GCG and company size negatively affect profitability. Other findings include the negative impact of GCG and company size on firm value and the positive influence of CSR on firm value through profitability. The implication is that companies need to consider CSR, GCG, and company size in their strategies to enhance value and investment attractiveness.

Pengaruh Social Media Marketing, Event Marketing Terhadap Keputusan Pembelian Dengan Customer Engagement

M. Ikhwan Syarif, Suhairi, Siti Aisyah — Thu, 27 Mar 2025 00:00:00 +0700

This study aims to analyze the influence of social media marketing and event marketing on purchasing decisions, with customer engagement as an intervening variable in the Mobile Legends game in Medan City. The population in this study includes all Mobile Legends players in Medan City. The sampling technique was carried out using a non-probability sampling method with a purposive sampling approach. The number of samples used was 150 respondents, which was determined using the Cochran formula. The data analysis technique used was SEM-PLS using SmartPLS software. The results of the study showed that SMM had a significant influence on KP and CE, EM had a significant influence on KP and CE. While CE did not have a significant effect on KP. SMM also had no significant effect on KP through CE, as well as EM which had no significant effect on KP through CE.

The Influence of E-Service Quality on Customer Satisfaction and Loyalty in Online Transportation Applications

Revi Kristioni, Rayesha Putra Baistama, Indra Widjaja — Thu, 27 Mar 2025 00:00:00 +0700

This article aims to investigate the mechanisms underlying the relationship between e-service quality, customer satisfaction, and customer loyalty in online transportation applications. This study adopts relevant theoretical approaches, including customer satisfaction theory and loyalty theory, to analyze the role of e-service quality in driving satisfaction and loyalty. By involving 400 respondents who are users of online transportation applications, the research results show that e-service quality has a significant and positive impact on customer satisfaction and customer loyalty. In addition, customer satisfaction also proved to mediate the relationship between e-service quality and customer loyalty, although the mediating effect was smaller compared to the direct effect.

Peran Daya Tarik dan Keahlian Streamer terhadap Niat Pembelian melalui Flow Experience

Fernando Justin Herman, Rita Amelinda — Thu, 27 Mar 2025 00:00:00 +0700

This study aims to analyze the influence of Streamer Attractiveness and Streamer Expertise on Purchase Intention, mediated by Flow Experience, in the context of Live Shopping on TikTok among Gen Z in West Jakarta. Streamer Attractiveness creates emotional and visual appeal, keeping the audience engaged during Live Shopping sessions. Meanwhile, Streamer Expertise provides valid and convincing product information, building trust in the product recommendations to meet audience needs. The study collected data from 120 Gen Z respondents residing in West Jakarta. Data analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the WarpPLS 8.0 software. The findings revealed that Streamer Attractiveness and Streamer Expertise significantly influence Flow Experience and Purchase Intention. Additionally, Flow Experience mediates the relationship between Streamer Attractiveness and Streamer Expertise on Purchase Intention. These insights offer theoretical contributions to digital marketing literature and practical implications for businesses to optimize Live Shopping strategies.