Jurnal Ekonomi http://ecojoin.org/index.php/EJE <p align="justify">Jurnal Ekonomi [e-ISSN <a href="https://portal.issn.org/resource/ISSN/2580-4901" target="_blank" rel="noopener">2580-4901</a> &amp; p-ISSN <a href="https://issn.brin.go.id/terbit/detail/1180431719" target="_blank" rel="noopener">0854-9842</a>] is a peer-reviewed journal published three times a year (March, July and November) by the Faculty of Economic and Business, University Tarumanagara. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economic research. Jurnal Ekonomi invites manuscripts on various topics to include, including but not limited to functional areas of Entrepreneurship, Strategic Alliances, Microeconomics, Behavioral and Health Economics, Government Regulation, Taxation, Macroeconomics, Financial Markets, Investment, Banking, International Economics, Foreign Direct Investment, Economic Development, Environmental Studies, Urban Issues, Emerging Markets, Empirical Studies, Quantitative and Experimental Methods.</p> <p align="justify"><a href="https://drive.google.com/file/d/1HIa87U94PUgvPU8-r22EXKBm-0rPVA_P/view?usp=sharing" target="_blank" rel="noopener">Jurnal Ekonomi is Nationally Accredited by RISTEKDIKTI in decree<strong> </strong>No. 79/E/KPT/2023, dated May 11, 2023.</a> </p> Fakultas Ekonom dan Bisnis, Universitas Tarumanagara en-US Jurnal Ekonomi 0854-9842 <p align="justify">This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.</p> <p><img class="transparent" src="https://licensebuttons.net/l/by-nc-sa/4.0/88x31.png" alt="https://licensebuttons.net/l/by-nc-sa/4.0/88x31.png" /><br />This work is licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.</p> Investment Strategies: Financial Metrics, Governance, and Inflation in IDX Consumer Goods Firms http://ecojoin.org/index.php/EJE/article/view/3787 <p>This study examines how financial factors, corporate governance (GCG), and inflation affect managerial investment decisions in IDX-listed consumer goods companies. Financial variables include the Tax-to-Book Ratio and Net Profit Margin, while corporate governance factors comprise Independent Commissioners and the frequency of Board of Directors meetings with the Audit Committee. The study analyzes 39 companies (156 sample units) from 2020 to 2023 using the Structural Equation Modeling (SEM) method with Partial Least Squares (PLS). Findings reveal that financial and corporate governance variables significantly influence investment decisions, whereas inflation has no significant impact.</p> Christina Juliana Natasya Kristian Thio Anastasia Petronila Copyright (c) 2026 Jurnal Ekonomi https://creativecommons.org/licenses/by-nc-sa/4.0 2026-04-01 2026-04-01 31 1 1 32 10.24912/je.v31i1.3787 Assessing Muḥāsabah’s Mediating Function in Generation Z’s Branded Cosmetic Consumption Behavior Patterns http://ecojoin.org/index.php/EJE/article/view/3598 <p>This study examines the mediating role of <em>muḥāsabah</em> in shaping branded cosmetic purchasing habits among Generation Z by integrating the Theory of Planned Behavior and Self-Regulation Theory. Using a quantitative approach and Structural Equation Modeling–Partial Least Squares, the research analyzes the relationships among attitude, subjective norms, intention, <em>muḥāsabah</em>, and purchasing habits. The findings indicate that attitude and subjective norms significantly influence purchase intention, which in turn strongly predicts branded cosmetic purchasing habits. <em>Muḥāsabah</em> exerts an indirect effect by strengthening evaluative attitudes and sensitivity to social norms, thereby reinforcing intention formation. These results suggest that Generation Z consumption behavior is not merely impulsive but reflects a structured decision-making process involving psychological, social, and spiritual reflection. The study contributes to consumer behavior literature by introducing <em>muḥāsabah</em> as a spiritually grounded self-regulatory mechanism within ethical and value-oriented consumption frameworks.</p> Sukma Syaparuddin Razak Andi Ika Fahrika Copyright (c) 2026 Jurnal Ekonomi https://creativecommons.org/licenses/by-nc-sa/4.0 2026-04-01 2026-04-01 31 1 33 57 10.24912/je.v31i1.3598 Faktor Pemicu Praktik Tax Avoidance http://ecojoin.org/index.php/EJE/article/view/3535 <p>The purpose of this research is to provide evidence regarding the effect of transfer pricing, capital intensity, leverage and profitability on tax avoidance in mining companies listed on the Indonesia Stock Exchange (IDX) for the period of 2022 to 2024. This research used sixty nine company samples with a purposive sampling method. This research using secondary data in the form of financial statement of the company. Data processing using EViews 13 software. The result of this research show that transfer pricing has no effect on tax avoidance, capital intensity and profitability has a positive effect on tax avoidance and leverage has a negative effect on tax avoidance. The implication of this research is that the government can review the existing regulations so that tax avoidance is not carried out excessively.</p> Dansen Yino Andreas Bambang Daryatno Copyright (c) 2026 Jurnal Ekonomi https://creativecommons.org/licenses/by-nc-sa/4.0 2026-04-06 2026-04-06 31 1 58 77 10.24912/je.v31i1.3535