Rorlen, M. Ekadjaja, Eric Adiwijaya, and Elizabeth Christinio Puspita. “Pengaruh Identitas Merek, Harga, Dan Word Of Mouth Terhadap Keputusan Pembelian Produk”. Jurnal Ekonomi, vol. 28, no. 2, July 2023, pp. 255-73, doi:10.24912/je.v28i2.1622.