Model konstruksi kognitif metaphora kewirausahaan: pendekatan konseptual

Sulastri Sulastri, Zakaria Wahab, Veronica Varbi


Entrepreneurial knowledge is a taxonomic knowledge with complex and extensive metaphor. Its complexity and breadth requires construct simplification to achieve the effectiveness of the cognitive goals that can be guided as a learning outcome. The aim of this research is to produce a conceptual model on the cognitive entrepreneurial knowledge in learning process in higher education. The cognitive construction model is focused on important variables of entrepreneurship such as (a) opportunities recognition, (b) opportunities exploitation (c) innovation, (d) proactive, and (e) risk taking as the main construct variable in entrepreneurship. Conceptual study that concluded that to do cognitive construction from a learning process, 5 aspects are required: (1) content of what will be interpreted; (2) type of representation that will be reflected and explained; (3) referent, the background of representation of the meaning of content; (4) relatedness, the relationship between content and context and (5) the interaction between content, representation, referent and relatedness in forming intentionality. The cognitive construction process will reach it means if intentionality is formed as the goal of learning activity. Proposition of knowledge cognitive construction model gives implication on the future empirical studies as a part of taxonomy and the body knowledge of entrepreneurship.


Cognitive construction, opportunities introduction, opportunities exploitation, innovation, creativity, proactive, and risk taking.

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